After co-founding and launching a SaaS startup in Japan from 2016-2017 (Pinstop), I unfortunately found myself in a position where I needed to walk away from that company for personal reasons. 

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But it was was from that experience that Sea Foam Media & Tech, my global startup consulting agency, was born. Named as an obscure allusion to a line from Hans Christian Anderson’s The Little Mermaid, Sea Foam was a full-service agency helping early-stage startups tell their stories, build their products, and engage investors. 

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My first client was Cainthus, an agtech AI company in Ireland that needed help with data curation to close their Series B. I quickly hired, onboarded, and trained a team of 20 curators to help them meet their goal — culminating in a successful $12M raise with Cargill Animal Nutrition. This data curation project, while exciting, ended up being a one-off and I moved toward more creative work.

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In early 2018, I started writing technical and marketing white papers for startups. I saw a huge amount of demand very quickly and scaled my team accordingly (20+ contractors globally). I then started offering pitch deck creation services, branding packages, website packages, and eventually brought my now-husband into the company to help architect, design, and develop MVPs for our clients. We ran the agency together until 2021.