After co-founding and launching a SaaS startup in Japan from 2016-2017 (Pinstop), I unfortunately found myself in a position where I needed to walk away from that company for personal reasons.
But it was was from that experience that Sea Foam Media & Tech, my global startup consulting agency, was born. Named as an obscure allusion to a line from Hans Christian Anderson’s The Little Mermaid, Sea Foam was a full-service agency helping early-stage startups tell their stories, build their products, and engage investors.
My first client was Cainthus, an agtech AI company in Ireland that needed help with data curation to close their Series B. I quickly hired, onboarded, and trained a team of 20 curators to help them meet their goal — culminating in a successful $12M raise with Cargill Animal Nutrition. This data curation project, while exciting, ended up being a one-off and I moved toward more creative work.
In early 2018, I started writing technical and marketing white papers for startups. I saw a huge amount of demand very quickly and scaled my team accordingly (20+ contractors globally). I then started offering pitch deck creation services, branding packages, website packages, and eventually brought my now-husband into the company to help architect, design, and develop MVPs for our clients. We ran the agency together until 2021.